Be the Change: A Call to Action for Cannabis Leaders to Support Patients and Communities

As leaders in the cannabis industry, we are in a position to do more than just succeed—we can help shape a more compassionate, ethical, and inclusive future. The time has come for businesses, executives, and organisations to rally behind the patients and families still fighting for their right to access life-saving medicines.

While commercial progress continues, many on the frontlines still face profound suffering, isolation, and injustice. We're calling on all cannabis businesses to make a public pledge, collaborate on an initiative, or support a patient-driven event.

We ask you to stand beside two critical charities doing transformative work on the ground: Intractable and Seed Our Future.

Scenario 1💔 Imagine This: A Parent Fighting for Their Child’s Life

You’re a parent. Your child is five years old and living with a severe form of drug-resistant epilepsy. You've tried over a dozen medications, none of which work. Your days are consumed with managing hundreds of seizures a month, ambulance calls, and moments when you fear your child won’t survive the night.

Then, through painstaking research and advocacy, you discover cannabis-based medicine. It’s not easy to access—but with the help of a private specialist and sheer willpower, you get a legal prescription. The transformation is almost immediate. Your child goes from 300 seizures a month… to fewer than five. They begin to eat, smile, and even speak. For the first time in years, your family sees light at the end of the tunnel.

But then comes the cost.

That prescription costs £1,000–£2,000 per month, every month. Not covered by the NHS. You refinance your house. You stop working. You drain your savings. You can’t sleep for worrying how you’ll afford next month’s dose.

This is the reality for many families supported by Intractable—a UK charity founded by families who have lived this nightmare. They work tirelessly to raise funds, provide emergency support, and fight for systemic change so no child is denied life-saving treatment due to cost.

📊 According to Drug Science’s Project Twenty21, children prescribed cannabis-based medicines for epilepsy show an average seizure reduction of over 86%, with many achieving complete seizure freedom. Yet families are left to bear the financial burden alone.

Rayyan Zafar, Anne Schlag, Lawrence Phillips, David J Nutt - Medical cannabis for severe treatment-resistant epilepsy in children: a case-series of 10 patients: BMJ Paediatrics Open 2021;5:e001234.

Scenario 2🚨 Imagine This: A Disabled Patient Criminalised for Following the Law

Now, imagine you’re an adult with a painful, chronic condition like fibromyalgia or Ehlers-Danlos syndrome. You’ve spent years trying opiates, muscle relaxants, and sleeping pills—with side effects that leave you sedated and depressed. Then your specialist suggests cannabis.

With medical supervision, you start a prescribed cannabis flower regime. You use a certified herbal vaporiser. Your pain is reduced. Your quality of life improves. You return to work part-time. You feel like yourself again.

But then—your landlord receives a complaint. They don’t understand the law. They issue a warning, then a Section 21 eviction notice. The smell, they say. Even though you're using a legal prescription and following clinical guidance indoors with a medical-grade device.

Then you’re stopped by the police. A roadside swab picks up THC. You explain your prescription, but they aren’t trained on cannabis law. You’re arrested anyway. Your medication is confiscated. You’re later released—but shaken, traumatised, and living in fear it will happen again.

These are the cases Seed Our Future supports every day. They provide legal templates, defend patient rights, educate police forces, and fight policy battles to prevent criminalisation and discrimination of legal cannabis patients.

Their work has shaped national guidance on cannabis and driving, police engagement, and housing rights. But they need support to keep going—and scaling.

✊ Why This Matters to You as a Cannabis Business

By backing organisations like Intractable and Seed Our Future, your company can:

• Amplify patient voices in policy reform

• Protect vulnerable families from avoidable harm

• Build trust with ethical, values-driven consumers

• Align your brand with the sector’s most respected grassroots movements

This is your opportunity to stand for more than compliance—to lead with integrity.

💥 Get Involved Today

✅ Make a Public Pledge to support patients
✅ Sponsor a family or legal aid case
✅ Co-host a community or patient advocacy event
✅ Fund education, reform, and legal guidance efforts

We invite cannabis brands, clinics, investors, retailers, and industry stakeholders to step up. Your support will make a real, measurable impact—not just in metrics, but in lives.

📅 Book a collaboration call here:
👉 https://calendly.com/globalcannabinoidsolutions

💚 Be the Change You Want to See

Our sector is still young. Its culture is still being written. Let's make sure it's one rooted in compassion, science, and social justice. Let’s protect the pioneers on the patient frontlines. Let’s make this a movement that matters.