GreenShield Award Winner Spotlight: Dalgety

Recognising Leadership in Public Education and Sector-Wide Coordination

Honouring the Vision Behind Medical Cannabis Awareness Month

In a landscape where public understanding of medical cannabis is still developing and reliable information can be difficult to access, Dalgety has emerged as one of the UK’s most committed leaders in cannabis education. Their work in launching and driving Medical Cannabis Awareness Month marks one of the most ambitious and impactful collaborative efforts the sector has seen.

Global Cannabinoid Solutions is proud to recognise Dalgety as a GreenShield Award recipient. This award celebrates their leadership, their dedication to scientific accuracy and their remarkable ability to coordinate and unite almost forty organisations across the UK cannabis ecosystem.

A Transformative Public Education Initiative

For years, public education around medical cannabis was constrained by time, attention, and fragmentation. Medical Cannabis Awareness Week offered an important starting point—but it was never enough to meet the scale of misunderstanding, stigma, and unmet need that still surrounds medical cannabis in the UK. Under Dalgety’s leadership, that limitation was decisively challenged.

Medical Cannabis Awareness Month transformed a single week into a thirty-day, sector-wide movement—one designed to tell the story of medical cannabis with clarity, consistency, and scientific integrity. This expanded format created the space needed for deeper conversations, more nuanced education, and sustained public engagement grounded in evidence rather than assumption.

By extending the initiative, the campaign enabled four times the educational content, significantly increased public reach, a more unified and confident collective voice, and richer storytelling rooted in science and lived experience. Dalgety played a central role in shaping, coordinating, and amplifying this effort—helping deliver high-quality, accessible cannabis education across multiple platforms and at unprecedented scale. The result was not just greater visibility, but a meaningful step forward in how the sector communicates, educates, and earns public trust.

Leading the Way in Public Engagement

In addition to their work on Medical Cannabis Awareness Month, Dalgety has been a consistent leader in public engagement and education throughout the year. Their team has hosted events, produced accessible educational initiatives and engaged with media outlets to expand public understanding of cannabinoid medicine.

Through thoughtful communication and a commitment to accuracy, they have helped make cannabis science more approachable and relatable for the general public. Their outreach efforts have supported thousands of people in gaining clearer, more trustworthy information about medical cannabis and the wider UK landscape.

This continued dedication to public education strengthens the national conversation and provides a much-needed bridge between the sector and the communities it serves.

Unifying the Sector

One of Dalgety’s most impressive achievements was their ability to bring together nearly forty organisations across the UK cannabis ecosystem, including clinics, producers, research teams, patient organisations, consumer brands and advocacy groups.

This level of alignment is rare.
This level of participation is exceptional.

The campaign created a sense of unity and collaboration that elevated the sector’s collective voice. Organisations were able to speak together, not as disconnected individuals, but as a coordinated community committed to education, accuracy and responsible communication.

Bringing Doctors Closer to the Source

Dalgety’s commitment to education also extends directly into clinical practice. Through initiatives such as the Dalgety Doctors Tours, they have welcomed UK prescribers and nurses into their hi-tech, EU GMP–certified cultivation facilities, offering a rare opportunity to see the medical cannabis supply chain first-hand.

These tours go beyond showcasing operations. They are designed to bring healthcare professionals closer to the source of medical cannabis—demystifying cultivation, quality control, and production processes, and strengthening clinical confidence through transparency and direct engagement. By connecting doctors and nurses with the people, science, and standards behind the medicine, Dalgety helps translate theory into real-world understanding.

For many clinicians, seeing the plants up close and hearing directly from cultivation and production experts reinforces trust in the medicines they prescribe and deepens appreciation for the rigour required to deliver safe, consistent treatments. This form of experiential education plays a vital role in supporting informed prescribing and advancing responsible medical cannabis integration within UK healthcare.

By investing in education across both public and professional audiences, Dalgety demonstrates a holistic approach to sector leadership, one that recognises that lasting progress depends on informed clinicians as much as informed communities.

Leadership Behind the Scenes

A special recognition goes to Matt Clifton, Dalgety’s Chief Communications Officer.

Matt’s coordination, planning, creative leadership and steady project management were essential to the success of Medical Cannabis Awareness Month. Supporting and aligning nearly forty organisations requires diplomacy, clarity, resilience and exceptional communication skills. Matt demonstrated these qualities at every stage.

This award acknowledges not only the visible campaign, but the significant planning, relationship building, problem solving and behind-the-scenes work required to make it possible.

A Deeply Deserved Recognition

This year, Dalgety has exemplified what meaningful leadership in cannabis education looks like in practice. Their work is characterised by a clear commitment to making accurate and accessible information available while respecting the diversity of perspectives that exist across the sector. Through a collaborative and thoughtful approach to communication, they have consistently taken on complex, high-impact work in service of the wider public good. In doing so, Dalgety has helped raise expectations for how the UK cannabis sector engages with patients, professionals, and the public—creating a ripple effect that will shape standards of education and engagement for years to come.

Thank You, Dalgety

We extend our sincere thanks and congratulations to the entire Dalgety team for your leadership, hard work and dedication to delivering reliable, high-quality cannabis education to the public. Your efforts have shaped the sector’s shared voice and broadened its reach. This GreenShield Award is a recognition of that significant impact.

To Matt and the full Dalgety team:
Congratulations. This recognition is truly well deserved.